The SEO alternatives
The Internet values the role of Google's market share, but it seems that other countries lobbying their platforms over it. Baidu and other specific, region-oriented websites that aren't mainly in English-speaking niche, prove that Google indexing isn't exceptional. Though, many of us prefer the way it sorts the search results, for the SEO developers it is important to wide spread their content presence to many other platforms.
Some of the German-speaking search engines that make value, if your content is anyhow in German or related to it:
The multilingual search engines, which are mainly based in Europe:
Some of the famed alternatives to Google, Bing and Yahoo:
Web crawlers, publishers and catalogues
These aggregators are something in between search engines and link collators. They function more like category crawlers and generate their niche traffic. As we understand, they don't use their own search engine, but compile the results.
How do they survive? Categorizing tonnes of info, allows them to generate non-organic traffic. Besides, they provide publishing, advertising and SEO solutions for customers.
Marketing and advertising
These platforms are destined for content advertising, publishing, promotion, rather than just crawling or indexing. They serve a better design, and aim at the direct audience.
There are some of the webmaster tools, outside of the Google Search Console and Bing Webmaster. These ones are harder to scour for, because most of the them provide only 14-or-some-days trials. We've chosen the ones, that have no period limitations, and cost 0$ budget to start with:
- ahrefs - a leader dashboard that will kick your ass!
- semrush - easy to sign-up and use
- pulno - an easy to start audit
On-site crawlers and URL generators
These tools are more narrowly oriented and used to crawl and index your URLs in a proper manner. Whether you're generating a sitemap.xml, or tracing down broken links, some of the best ones are:
To find the 302/301 redirects, duplicate content and fix many other indexing issues.
Top SEO strategies to survive
All of the aforementioned tools are useful for content distribution, but nothing beats the quality content. Content is king!
- do research
- create content
- use keywords
- create a tangible product/service
- stay original
From the list, it is the monitoring tools that are physically hard to reproduce on your own. The target console of your traffic - millions of visitors and their reactions.
A double-sided sword
Organic search, according to many resources like this, drive around 50% of customers to your product, in where only 10% interact with your content. Around 80% from those 50% of visitors (40 clicks out of 50) spend no more than 15 seconds on your site.
We don't take into consideration what product/service they are looking for, because most likely, you're going to lose to big brands. Unless, you create something that nobody does. Something, that is hard to replicate. Even if you're on a pinnacle of originality, it's the search engine indexing that makes your product discoverable (around 90% of Google clicks come from the top index). A double-sided sword of your professional being: from one side, you have to be a SEO savvy, from the other - a masterful creator.
All of the links provided in this article were selected by criteria:
- free to use (or free with some restrictions)
- email registration as an option
- ease of access
- promising concept
- subjective evaluation
- functionality for the price
The conclusion should be simple - make your content well-written, engaging, discoverable and available to everyone.