SEO on a shoestring budget

Search engine optimization had gone into wild changes since the transformation of the social media, hosting technology, AI development and many other factors that have affected the ways digital entrepreneurs promote and create their content online.

TikTok, Instagram and many other examples of visual socializing have put a lasting plug on the traditional SEO methods. 

Content

Before it was the king and still remains the main core of your future product. Whatever you promote, product or yourself - it does accumulate certain content. Creating, managing and automating content becomes the new task for big companies, therefore the competition is brutal. It is no longer the quantity, but the value of your content, and the latter depends on many social factors.

Socializing/Influencing

Sharing is not enough, socializing is not enough - influencing is the way to boost your presence. This time you're selling your success story, not even your skills, so you must up the game against the top industry stars. The value of your image is matched against the top dogs of the industry. You must turn searchable.

Branding

Your own identity is still a strong point. Study the trends and find out who are those notorious rich "alpha males/females" trending up your generation? You must be as good as them (sarcasm?). Your brand extends your product or personality, therefore nothing can go wrong with it, unless something goes wrong with you, or the product.

Those simple times are over

Being creative

In all of the aforementioned methods of search engine optimization, it is the creative and motivational part that drives your traffic in. Social presence and the personal traits ignite the human interest. Being creative is something you learn with time, before applying all the methods into your identity. You shape it up while on the go. The search engine AI is looking for your character now and not for your technical data.

Writing

Writing was the first and the only way of building SEO content in the early days of the Internet, think of the 90's. Blogging sites were rife with various humans, sharing their experience on gaming, plumbing, going to zoo and having good/bad times. Those simple times are over. Writing still remains the valuable content, for us humans still read and search engines index those materials in their registry.

Tools

Many tools for monitoring SEO are free as of today, e.g:

• Google Search Console
• Google Analytics
• Bing Webmasters
• Ahrefs
• Semrush

Content creation is no longer a question. The hardware became much more accessible, compared to what we have had, say 20 years ago. Your smartphone becomes the media tool (at least for starters). The most valuable asset is you - the human being with all of your glory.